PW Union
Fashion eCommerce
Store setup · Theme customization · Migrations
Shopify development for DTC brands
Shopify store setup, Online Store 2.0 theme customization and migrations, with fewer apps and product pages your team can update in the theme editor.
Every Shopify project is quoted in USD, in a written proposal, before work begins.
Brands we have worked with
Our approach
Shopify development that keeps the theme in charge
Shopify runs the servers, security and checkout for you. How well a store sells depends on everything around that: the theme, how products and collections are organized, and the apps installed on top.
We work in Online Store 2.0 themes and add custom sections and blocks in Liquid, so your team can build and reorder pages in the theme editor on their own.
Details that do not fit Shopify’s standard product fields, such as materials, ingredients or size charts, are stored in metafields and appear in the same spot on every product page.
Every app you install can add scripts to your storefront and a line to your monthly bill. Before recommending one, we check whether a theme section or a metafield can do the same job.
Free site audit Speed and search checked by a person
Signs your store needs a Shopify developer
Shopify stores rarely go down. They get heavier instead: an app for one thing, a pasted snippet for another, until the theme is hard to change and pages drag.
Focused Shopify development tidies up the theme and settings, then builds in the features you have been paying apps for.
- Apps you uninstalled still leave code in the theme
- Product pages cannot show the details customers ask about
- Collections are one long list with no useful filters
- You want to start selling in other countries or currencies
- Your theme was built before Online Store 2.0
Still weighing Shopify against WooCommerce? Compare them on eCommerce Development.
What you get
Shopify store setup and theme work
Everything below is scoped in writing first. Want the store designed from scratch? Our Website Design service covers it.
- Online Store 2.0 theme setup or customization
- Custom sections, blocks and Liquid templates
- Metafields and metaobjects for product details
- Collections, navigation and storefront filters planned
- Shopify Payments, shipping, taxes and Markets configured
- Store migration, URL redirects and a full app audit
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Pages your team can build
Custom sections appear in the theme editor with plain settings, so a campaign page or a new homepage layout needs no code.
Theme editor -
Only apps that earn their place
We list every installed app with what it costs and what it loads, then keep, replace or remove each one once you approve.
Apps -
Moving to Shopify safely
Products, variants, images and customers come across from your old platform, and old URLs are redirected so search traffic follows you.
Migration
Why GoodTechies
Why choose a professional web development agency?
Not every website is built the same way. Here is how working with GoodTechies compares with the other options.
| Feature | Our Agency | Big agencies | Freelancers / DIY |
|---|---|---|---|
| Design quality | Custom, conversion-focused | Generic templates | Inconsistent quality |
| Development time | 1–4 weeks | 3–6 months | Unpredictable |
| Communication | Dedicated project manager | Multiple hand-offs | Direct but limited |
| SEO integration | Built in from the start | Often an add-on | Usually overlooked |
| Mobile optimization | Mobile-first approach | Responsive add-on | Basic responsive |
| Post-launch support | Ongoing partnership | Expensive retainers | Limited availability |
| Performance speed | Optimized for speed | Often bloated | Varies widely |
| Strategic approach | Business goals first | Process-heavy | Task-focused |
Our process
How a Shopify development project runs
Your proposal lists each milestone and what you approve at every one.
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Kickoff call
Your products, markets, current platform, installed apps and the jobs your team does in Shopify each day.
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Proposal in USD
Theme work, apps, data import and integrations scoped in writing, with a timeline and a price.
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Catalog plan
Collections, metafields and navigation mapped, and your product data prepared for import.
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Draft theme build
All work happens on an unpublished copy of the theme, so your live store keeps selling.
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Checkout testing
Payments, shipping, taxes and each market checked with test orders before anything goes live.
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Publish and train
Redirects added, the theme published and your team shown how to use sections and metafields.
Behind the product page
From the Shopify admin to a finished product page
What happens when your team adds a product to a store we build.
Customers only see the finished product page. The consistency comes from the structure underneath it.
Once that structure is set, each new product drops into the same layout with no extra design work.
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Add the product
Title, price, variants and photos go in through the normal Shopify admin.
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Fill the metafields
Materials, care notes or a size chart go into labeled fields rather than the description box.
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Collections sort it
Automated collection rules place the product in the right collections and filters straight away.
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The theme renders it
Liquid templates pull everything into a product page that matches the rest of the store.
Enter a product once and let the theme handle the layout.
Our work
Online stores we have built
Online stores we have built for fashion, growing kits, industrial supplies, hair care, kitchen products and grooming brands.
Earthen Mamma
Microgreens growing kits
IBC Tanks Canada
Industrial eCommerce
Rastta Locs
Locs hair care eCommerce
Stove Shield
eCommerce, home and kitchen
Guardenza
Men’s grooming eCommerce
Ready to build or clean up your Shopify store?
Client reviews
What our clients say
Notes from brand owners whose online stores we have built or worked on.
We needed a website that looked professional, loaded quickly, and made it easy for customers to understand our services. The team delivered a clean, modern design that reflects our brand perfectly. The whole experience was smooth, and the final result exceeded our expectations.
Our WooCommerce store needed a better shopping experience and a more reliable setup. The team organized the product pages, improved the site structure, and made the buying process much easier to navigate. The new store gives us a stronger foundation for growing our online business.
We wanted a Shopify store that felt polished, worked smoothly on mobile, and made it simple for customers to find our products. The team delivered a well-organized storefront with a consistent design and an intuitive checkout experience. They understood our goals and turned them into a practical solution.
Finding qualified local leads was a major priority for our plumbing business. The SEO strategy focused on our core services and the areas we serve, helping strengthen our local search presence. Communication was clear throughout, and we now have a much better direction for growing our visibility online.
We needed a more structured approach to Meta Ads that would help us reach shoppers actively looking for our products. The team helped us focus on campaign structure, audience intent, and improving the relevance of our ads. Their strategic approach gave us a clearer way to evaluate performance and optimize our advertising.
Our goal was to make it easier for potential homebuyers to discover our projects online. The team helped us build a stronger digital presence and communicate our services more clearly. Their attention to detail and understanding of our business made the collaboration straightforward from start to finish.
As an accident law firm, we needed a website that communicated trust, professionalism, and the importance of taking action. The team helped us present our services more clearly and improve the overall user experience. The result feels more credible, accessible, and aligned with the clients we want to reach.
We wanted a digital strategy that would help more people discover our brand and understand what makes our products different. The team brought a thoughtful approach to our online presence, with a focus on clear messaging, search visibility, and a better customer journey. Their work gave us a solid starting point for continued growth.
How much does Shopify development cost?
It depends on the job. Theme customization, a full Shopify store setup and a migration from another platform are priced differently, and each is quoted individually in USD in a written proposal. Your Shopify plan, any paid theme and app subscriptions are billed separately through your Shopify account.
Can you customize my current Shopify theme?
Yes. If the theme supports Online Store 2.0, we add custom sections, blocks and Liquid templates without replacing it. Older themes can be edited as well, though moving to a 2.0 theme is often the better use of budget, and the proposal explains why.
Do I need a Shopify developer, or are apps enough?
Apps are the right answer for features Shopify cannot do on its own. Trouble starts when several apps overlap or leave code behind after removal. Moving simple features into the theme keeps the storefront lighter and can cut monthly app fees.
Can you migrate my store from WooCommerce to Shopify?
Yes. Products, variants, images and customers are imported, and old product, category and page URLs are redirected to their new Shopify addresses at launch. Order history can often come across too, depending on the data and tools available.
What are Shopify metafields used for?
Metafields store extra information on products, collections and other records, such as dimensions, ingredients or a size chart. The theme shows them in a fixed place on every page, so product pages stay consistent without long, hand-formatted descriptions.
Can my Shopify store sell in other countries and currencies?
Yes, through Shopify Markets, which handles currencies, languages, domains and pricing per market. We set up the markets you choose and test checkout in each one. Decisions on duties and tax stay with you and your accountant.
What support do you offer after a Shopify launch?
You can reach us Saturday to Thursday, with replies within one business day. Ongoing fixes, theme updates and small changes are covered by an optional eCommerce maintenance plan, agreed separately from the build.