Google Ads · Meta Ads · Conversion tracking
Paid advertising management for local services
Google Ads and Meta Ads management with conversion tracking set up before any budget is spent, so you can see which ads bring in leads and sales.
You talk directly to the people who set up, write and run your campaigns.
Businesses we have worked with
Our approach
Clicks are easy to buy. Customers take more work
Google and Meta will happily spend whatever budget you give them. Their dashboards show clicks, impressions and reach, and none of those tell you whether the phone rang or an order came in.
Our paid advertising management starts with measurement. Before a campaign goes live, we connect GA4 and the platform pixels to the actions that matter to you, like a form sent, a call made or a checkout completed.
With that in place, every decision about keywords, audiences, bids and ad copy is made against real conversions rather than guesswork.
Nobody can honestly promise a return on ad spend before a campaign has run. What we promise is tracking you can check yourself, plain reporting and steady work on whatever the numbers show.
Free site audit Check your site is ready for ad traffic
When is it time for paid ads management?
Paid ads work best once you know what a new customer is worth to you and have a page ready to receive them.
These are the situations business owners describe most often when they first contact us about ads.
- You are spending on ads but cannot say how many leads they bring
- Each new lead seems to cost more than the last
- Campaigns were set up once and have not been touched since
- You are unsure whether Google or Meta suits your business
- All your ad traffic lands on the homepage
Need a page built for a specific campaign? See Landing Page Design.
What we deliver
What our Google Ads and Meta Ads management covers
Every task is listed in your proposal and handled by our own team, from tracking to ad copy to the page the click lands on.
- Google Ads Search, Performance Max and Shopping campaigns
- Meta Ads campaigns on Facebook and Instagram
- GA4 and platform pixel conversion tracking, set up first
- Keyword, audience and negative keyword research
- Ad copy and creative written for each audience
- Landing pages matched to each campaign
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Measurement before spend
Forms, calls and purchases recorded as conversions in GA4 and in each ad platform, tested before launch so the first report already means something.
Tracking -
Built around your margins
Campaign structure, keywords and audiences chosen around the products or services that pay best for you, not around whatever brings the cheapest click.
Campaigns -
One team from ad to page
The people writing your ads can also build the page they point to, so the headline, offer and form all match what the visitor clicked on.
Pages
Why GoodTechies
Why choose a dedicated paid ads team?
Ad platforms make it easy to spend money and hard to know what it bought. Here is how working with GoodTechies compares with the other options.
| Feature | Our Agency | Big agencies | Freelancers / DIY |
|---|---|---|---|
| Point of contact | Dedicated account manager | Rotating account reps | One person, many hats |
| Strategy | Built around your goals and margins | Template campaigns | Trial and error |
| Tracking | Conversion tracking set up first | Platform defaults | Often missing |
| Ad copy and creative | Written for each audience | Generic ad copy | Limited time |
| Landing pages | Matched to each campaign | Traffic sent to the homepage | Rarely tested |
| Optimization | Ongoing, based on real conversions | Set and forget | Inconsistent |
| Reporting | Plain English, tied to leads and sales | Vanity metrics | Platform dashboards only |
| Platforms | Google Ads and Meta Ads | Varies by package | Usually one platform |
Our process
How we set up and manage your paid campaigns
Platforms, goals and the scope of our management work are agreed in writing before any campaign goes live.
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First call
What you sell, who buys it, what a customer is worth to you and what you have tried so far.
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Account and site review
Existing ad accounts, tracking and landing pages checked to find where budget is leaking.
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Written proposal
Platforms, campaigns, landing page needs and a management price in USD, set out for you to approve.
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Tracking and pages
GA4 and pixel conversions set up and tested, and landing pages built or fixed where needed.
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Launch
Campaigns, ad copy and audiences go live on the budget you set, paid directly to Google and Meta.
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Optimize and report
Bids, keywords, audiences and ads adjusted from real conversions, with plain-English reports on the agreed schedule.
From ad to customer
How a paid click turns into a lead or a sale
The four steps every campaign has to get right before the budget pays its way.
A good ad that sends people to a confusing page wastes money. So does a strong page that nobody tracks.
We look after each step together, so a weak link shows up in the numbers and gets fixed.
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They see the ad
A search ad answers the exact query, or a Facebook or Instagram ad reaches the right audience.
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They click
The ad makes one clear promise, so the people who click are the ones who want what you offer.
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They land
A landing page repeats that promise, answers the obvious questions and asks for one action.
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They convert
The form, call or purchase is recorded in GA4 and the ad platform, so you know which ad earned it.
The ad earns the click. The page and the tracking decide whether it paid.
Client reviews
What our clients say
Feedback from business owners who have worked with our team.
We needed a website that looked professional, loaded quickly, and made it easy for customers to understand our services. The team delivered a clean, modern design that reflects our brand perfectly. The whole experience was smooth, and the final result exceeded our expectations.
Our WooCommerce store needed a better shopping experience and a more reliable setup. The team organized the product pages, improved the site structure, and made the buying process much easier to navigate. The new store gives us a stronger foundation for growing our online business.
We wanted a Shopify store that felt polished, worked smoothly on mobile, and made it simple for customers to find our products. The team delivered a well-organized storefront with a consistent design and an intuitive checkout experience. They understood our goals and turned them into a practical solution.
Finding qualified local leads was a major priority for our plumbing business. The SEO strategy focused on our core services and the areas we serve, helping strengthen our local search presence. Communication was clear throughout, and we now have a much better direction for growing our visibility online.
We needed a more structured approach to Meta Ads that would help us reach shoppers actively looking for our products. The team helped us focus on campaign structure, audience intent, and improving the relevance of our ads. Their strategic approach gave us a clearer way to evaluate performance and optimize our advertising.
Our goal was to make it easier for potential homebuyers to discover our projects online. The team helped us build a stronger digital presence and communicate our services more clearly. Their attention to detail and understanding of our business made the collaboration straightforward from start to finish.
As an accident law firm, we needed a website that communicated trust, professionalism, and the importance of taking action. The team helped us present our services more clearly and improve the overall user experience. The result feels more credible, accessible, and aligned with the clients we want to reach.
We wanted a digital strategy that would help more people discover our brand and understand what makes our products different. The team brought a thoughtful approach to our online presence, with a focus on clear messaging, search visibility, and a better customer journey. Their work gave us a solid starting point for continued growth.
FAQs
Questions about paid advertising management
Running ads already and not sure what they are doing? Tell us about your account.
How much does paid advertising management cost?
Our management fee depends on the platforms, the number of campaigns and how much tracking and landing page work is needed first. After a short call and a look at your accounts, you get a written proposal with the scope and a price in USD. Your ad budget is separate from that fee.
Is the ad budget paid to you or to Google and Meta?
Your ad budget is paid directly to Google and Meta, not to us. You decide how much to spend and can see every charge in your own ad accounts. Our fee covers the management work only.
Should I advertise on Google Ads or Meta Ads?
It depends on how people look for what you sell. Google Ads Search suits buyers who are already searching for a service or product, while Meta Ads on Facebook and Instagram are better at reaching people who fit your customer profile before they start looking. Many businesses use both, and we recommend a starting point after the first call.
Can you take over our existing Google Ads account?
Yes. We start by reviewing the account as it is, including campaign structure, keywords, search terms, ad copy and conversion tracking. Anything worth keeping stays, and the changes we suggest are written into your proposal before we touch the account.
Why do you set up conversion tracking before running ads?
Without it, the platforms can only optimize for clicks, and you have no way to tell a campaign that brings customers from one that just spends. We connect GA4 and the Google and Meta pixels to your forms, calls or checkout, and test them before launch. That way the data is useful from the first day.
Do you build the landing pages for our ads?
We can. The same team that runs your campaigns also does landing page design, so each campaign can send people to a page that matches the ad they clicked. If you already have pages that work, we will use them and suggest changes only where the tracking shows a problem.
How will I know if my ads are working?
You get plain-English reports tied to leads and sales, not just clicks and impressions, on the schedule agreed in your proposal. Because tracking runs through your own GA4 and ad accounts, you can check the figures yourself at any time. We also explain what we changed and what we plan to try next.