Carbon Glance
CBAM compliance software
New site design · Website redesign · UX
Website design and redesign for small businesses
Website design for a brand-new site, or a full redesign of one that has stopped pulling its weight. Every page is planned around your customers and ends in one clear next step.
Strategy, design, copy and build sit in one five-person team, so you talk directly to the people doing the work.
Websites we have worked on
How we design
New site or redesign, the work starts with your customers
A new business needs a website that explains what you do to people who have never heard of you. An older site often has the opposite problem: it grew page by page until nobody can find anything. We start both the same way.
First we list the services you sell, the questions customers ask before they get in touch, and the order they need those answers in. That list becomes the sitemap and page hierarchy, before anyone picks a font.
On a website redesign we also check what the current site already does well. Pages that bring in search traffic or enquiries are kept and improved, not thrown away with the old theme.
Designs use your real copy from the first draft, and our in-house writers can draft or tighten it with you. Approved pages come with a documented design system, so a page added next year still matches the homepage.
Free site audit Three fixes, ranked before you redesign
Do you need a new website or a full redesign?
A few weak pages can usually be fixed on their own. A full website redesign makes sense when the problems run through the whole site, or when the business has changed and the site has not kept up.
Launching something new? The same planning applies: decide what a visitor needs to see first, then design every page around it.
- Your services or prices have changed, but the site still shows the old ones
- Text and menus are hard to use on a phone
- Every page looks like it came from a different site
- Enquiries from the site have slowed and you cannot see why
- Small text changes mean waiting on a developer
Only need one page for an ad campaign? See Landing Page Design. No logo or brand colors yet? Start with Branding and Visual Identity.
What you get
A full site design your developer can build from
Choose design only, or design and build with the same team through Website Development. Scope and review rounds are agreed in writing before work starts.
- Sitemap and page hierarchy for the whole site
- Mobile-first layouts for phone, tablet and desktop
- Headlines, buttons and key copy written with you
- SEO structure planned in from the start
- Old URLs mapped for redirects on a redesign
- Documented design system for the build
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Made for first impressions
For a new business or brand, we design the pages a first-time visitor needs to understand what you do and decide to get in touch.
New site -
Keep what already works
For an existing site, we find the pages that bring in traffic and enquiries, keep their strengths and rebuild the journey around them.
Redesign -
Ready to build
Approved designs and the design system go to our developers or yours, so the live site matches what you signed off.
Handover
Why GoodTechies
Why choose a professional web design agency?
Not every website is built the same way. Here is how working with GoodTechies compares with the other options.
| Feature | Our Agency | Big agencies | Freelancers / DIY |
|---|---|---|---|
| Design quality | Custom, conversion-focused | Generic templates | Inconsistent quality |
| Development time | 1–4 weeks | 3–6 months | Unpredictable |
| Communication | Dedicated project manager | Multiple hand-offs | Direct but limited |
| SEO integration | Built in from the start | Often an add-on | Usually overlooked |
| Mobile optimization | Mobile-first approach | Responsive add-on | Basic responsive |
| Post-launch support | Ongoing partnership | Expensive retainers | Limited availability |
| Performance speed | Optimized for speed | Often bloated | Varies widely |
| Strategic approach | Business goals first | Process-heavy | Task-focused |
Our process
Six steps from first call to approved design
Your proposal lists each step, the number of review rounds and the price in USD.
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Discovery call
We talk through your business, your customers and, on a redesign, what is and is not working on the current site.
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Content and site review
We read your existing pages and notes, then list the questions customers ask before they buy.
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Sitemap and hierarchy
Pages, sections and their order are agreed in writing before any visual work begins.
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Wireframes with real copy
Grayscale layouts filled with your actual content, starting at phone width.
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Visual design and review
Type, color, imagery and components applied to each key template, with written feedback rounds as agreed.
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Handover or build
The approved design goes to development on a private staging copy, with redirects planned for any URLs that change.
How visitors read a page
From first visit to first enquiry
What a well-planned website design does for someone who has never heard of you.
Most people scan a page before they read it. The design decides which words they catch in those first seconds.
We set the hierarchy so that scan lands on what you do, who you do it for and how to reach you.
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They scan
A plain, large headline and a short subheading confirm they have found the right kind of business.
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They check
Readable text, strong contrast and clearly labeled sections lead them to the detail they came for.
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They compare
Photos of real work, credentials and pricing notes sit exactly where those questions come up.
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They act
One button style, used the same way on every page, makes getting in touch the obvious next step.
A clear page answers the next question before it is asked.
Our work
New sites and redesigns from our team
Service businesses, software companies and online stores, each designed around its own customers.
Drift Acupuncture
Acupuncture and wellness clinic
Munro Manor
Guesthouse and self-catering stays
Unphish
Scam and phishing protection
Guardenza
Men’s grooming eCommerce
Ascend
Sports rehab and physiotherapy
Want a site that works this hard for you?
Client reviews
What our clients say
Feedback from business owners who worked with our design and build team.
We needed a website that looked professional, loaded quickly, and made it easy for customers to understand our services. The team delivered a clean, modern design that reflects our brand perfectly. The whole experience was smooth, and the final result exceeded our expectations.
Our WooCommerce store needed a better shopping experience and a more reliable setup. The team organized the product pages, improved the site structure, and made the buying process much easier to navigate. The new store gives us a stronger foundation for growing our online business.
We wanted a Shopify store that felt polished, worked smoothly on mobile, and made it simple for customers to find our products. The team delivered a well-organized storefront with a consistent design and an intuitive checkout experience. They understood our goals and turned them into a practical solution.
Finding qualified local leads was a major priority for our plumbing business. The SEO strategy focused on our core services and the areas we serve, helping strengthen our local search presence. Communication was clear throughout, and we now have a much better direction for growing our visibility online.
We needed a more structured approach to Meta Ads that would help us reach shoppers actively looking for our products. The team helped us focus on campaign structure, audience intent, and improving the relevance of our ads. Their strategic approach gave us a clearer way to evaluate performance and optimize our advertising.
Our goal was to make it easier for potential homebuyers to discover our projects online. The team helped us build a stronger digital presence and communicate our services more clearly. Their attention to detail and understanding of our business made the collaboration straightforward from start to finish.
As an accident law firm, we needed a website that communicated trust, professionalism, and the importance of taking action. The team helped us present our services more clearly and improve the overall user experience. The result feels more credible, accessible, and aligned with the clients we want to reach.
We wanted a digital strategy that would help more people discover our brand and understand what makes our products different. The team brought a thoughtful approach to our online presence, with a focus on clear messaging, search visibility, and a better customer journey. Their work gave us a solid starting point for continued growth.
How much does website design cost?
Every website design project is quoted individually in USD after a call. The price depends on how many page templates need designing, how much copy we write and whether you want design only or design and build. Scope, timeline and price are set out in writing before work starts.
How long does a website redesign take?
It depends on the number of pages and how ready your content is. Typical website development time with us is 1–4 weeks, and design is planned into that schedule. Your exact timeline is agreed in the written proposal before we begin.
Will a website redesign hurt my Google rankings?
Rankings usually drop when pages disappear or URLs change without redirects. Before launch we map every old URL to its new page and set up redirects, and we keep the pages that already bring in search traffic. SEO structure is part of the design from the start, not something added afterwards.
Do I need my copy written before the design starts?
No. We design with real copy, so a rough draft is enough to begin. Our in-house writers can turn it into headlines, page text and button labels, and how much writing is included is set in your proposal.
Do you build the website too, or only design it?
Both are options. You can take the approved designs and design system to your own developer, or have our team build the site on WordPress, WooCommerce or Shopify. WordPress builds use native blocks rather than a heavy page builder, and you get an editor walkthrough at handover.
Is responsive web design included?
Yes. Every layout is designed for phones first, then adjusted for tablets and desktops. You review the mobile and desktop versions of each key page before anything is built.
How many design revisions do I get?
The number of review rounds is set in your proposal before work begins. In each round you send written comments and we update the designs. Agreeing this upfront keeps the project on schedule and avoids open-ended back and forth.