PLC World
Industrial automation parts
Technical SEO · Category pages · Product pages
eCommerce SEO services for online stores
eCommerce SEO services that help shoppers find your categories and products in Google, with organic sales tracked in GA4 rather than traffic alone.
We have worked on stores selling grooming products, hair care, kitchen goods and industrial automation parts.
Brands we have worked with
Where stores lose search traffic
Most store SEO problems sit in the category and product pages
A shopper who searches “beard oil” or “stove guard” wants a range to pick from. Category pages are what usually rank for those wider buying searches, so they need helpful copy, tidy filters and plenty of internal links pointing at them.
Product pages win the narrow searches: model numbers, sizes, colors, compatibility. They rank when the description is yours and not the same paragraph the manufacturer handed to every other seller.
Our eCommerce SEO services begin there, with keyword research aimed at searches that lead to a purchase. Then we clear up the technical issues that waste Google’s crawl on filter URLs and duplicates.
Most stores have many more URLs than pages that deserve to be in Google. Deciding which ones count, and telling Google clearly, is a large part of the work.
Free site audit Find the biggest issues in your store
When does an online store need eCommerce SEO?
SEO for online stores tends to go wrong in familiar ways, and Search Console usually shows the signs before your sales figures do.
These are the patterns we see most often in stores that have outgrown their default settings.
- Some products rank, but your category pages hardly appear
- Product descriptions are copied from the manufacturer
- Filter and sort URLs are showing up in Google
- Search Console lists pages as “Crawled, currently not indexed”
- Old products lead visitors to dead 404 pages
Store needs rebuilding first? See eCommerce Development.
What we deliver
eCommerce SEO for every part of your store
Each task is scoped in your proposal. Code changes are made by the same team that builds our clients’ stores: see WooCommerce Development.
- Buyer-intent keyword research and competitor review
- Category copy, headings and internal links
- Original product descriptions by our in-house writers
- Filter URL rules, canonical tags and duplicate clean-up
- Product and BreadcrumbList structured data
- Buying guides and links from our 1,000+ website network
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Category pages built to rank
A short introduction that helps shoppers choose, sensible subcategories and links from your guides to the pages that make money.
Categories -
Filters Google can handle
Color, size and price filters stay useful for shoppers without producing thousands of near-identical URLs for Google to crawl.
Technical -
Schema and product feeds
Product markup with price and stock status, plus a Merchant Center feed checked for errors so products can show in free listings.
Feeds
Why GoodTechies
Why choose a specialized SEO agency?
You need an SEO partner who does what they say, works without hand-holding and is open about the work done for you every month.
| Feature | Our Agency | Budget agencies | In-house / DIY |
|---|---|---|---|
| Point of contact | Dedicated account manager | Inconsistent or automated | Multiple hats, no specialty |
| Results | Time-bound benchmarks | Vague ROI, moving goalposts | Dependent on experience |
| Reporting | Transparent, ROI-focused | Vague and impersonal | Low priority, overlooked |
| Strategy | Proven industry results | One-size-fits-most | Learn as you go |
| Deliverables | Custom and scalable | Templated, little thought | Limited capacity |
| Content quality | In-house writers | Poorly written, duplicate | Outsourced, no QC |
| Technical expertise | Algorithm specialists | Basic knowledge | Limited experience |
| Link building | 1,000+ website network | Low-quality links | Manual outreach only |
Our process
How we run SEO for an online store
Priorities are agreed in your proposal, starting with the categories that matter most to your revenue.
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Discovery call
Your best sellers, platform, margins and the product lines you most want to grow.
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Store crawl and research
Every indexable URL checked, plus the keywords and competitors behind your key categories.
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Written proposal
Priorities, benchmarks, tasks and a price in USD, agreed before anything changes.
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Technical fixes
Canonicals, filter rules, redirects and structured data corrected on your platform.
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Content and links
Category copy, product descriptions, buying guides and links aimed at the pages that sell.
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Monthly reporting
Indexing, rankings and organic revenue in GA4 reviewed with you, then next priorities set.
From search to checkout
How a shopper goes from Google to a paid order
The route from a search to a placed order, and where SEO plays a part.
Shoppers from search rarely start on your homepage. They land on a category or product page and decide within seconds whether to stay.
That page has to match what they searched for, show price and stock plainly and make adding to cart obvious.
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They search
A shopper types a product type, brand or part number into Google or the Shopping tab.
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They land
Google sends them to the category or product page that best fits the words they used.
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They compare
Filters, clear pricing, stock status and reviews help them narrow things down on your site.
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They buy
A quick product page and a clear add-to-cart button take them through to checkout.
The page that ranks should be the page that sells.
Our work
Online stores we have worked on
WooCommerce stores across very different ranges, from microgreens kits to industrial parts.
Rastta Locs
Locs hair care eCommerce
Stove Shield
eCommerce, home and kitchen
Guardenza
Men’s grooming eCommerce
Earthen Mamma
Microgreens growing kits
IBC Tanks Canada
Industrial eCommerce
Want more of your orders to start in Google?
Client reviews
What our clients say
Store owners on what it is like to work with our team.
We needed a website that looked professional, loaded quickly, and made it easy for customers to understand our services. The team delivered a clean, modern design that reflects our brand perfectly. The whole experience was smooth, and the final result exceeded our expectations.
Our WooCommerce store needed a better shopping experience and a more reliable setup. The team organized the product pages, improved the site structure, and made the buying process much easier to navigate. The new store gives us a stronger foundation for growing our online business.
We wanted a Shopify store that felt polished, worked smoothly on mobile, and made it simple for customers to find our products. The team delivered a well-organized storefront with a consistent design and an intuitive checkout experience. They understood our goals and turned them into a practical solution.
Finding qualified local leads was a major priority for our plumbing business. The SEO strategy focused on our core services and the areas we serve, helping strengthen our local search presence. Communication was clear throughout, and we now have a much better direction for growing our visibility online.
We needed a more structured approach to Meta Ads that would help us reach shoppers actively looking for our products. The team helped us focus on campaign structure, audience intent, and improving the relevance of our ads. Their strategic approach gave us a clearer way to evaluate performance and optimize our advertising.
Our goal was to make it easier for potential homebuyers to discover our projects online. The team helped us build a stronger digital presence and communicate our services more clearly. Their attention to detail and understanding of our business made the collaboration straightforward from start to finish.
As an accident law firm, we needed a website that communicated trust, professionalism, and the importance of taking action. The team helped us present our services more clearly and improve the overall user experience. The result feels more credible, accessible, and aligned with the clients we want to reach.
We wanted a digital strategy that would help more people discover our brand and understand what makes our products different. The team brought a thoughtful approach to our online presence, with a focus on clear messaging, search visibility, and a better customer journey. Their work gave us a solid starting point for continued growth.
FAQs
eCommerce SEO services: questions store owners ask
Selling something unusual? Tell us about your store.
How much do eCommerce SEO services cost?
It depends on the size of your catalog, your platform and how much copy needs writing. Once we have looked at the store and talked through your goals, the scope and a price in USD go into a written proposal. Large catalogs are usually worked through category by category, starting where most of your sales come from.
How do you measure eCommerce SEO results?
We look at organic revenue and orders in GA4 first, then at indexing and rankings for the categories and products you care about. Traffic on its own can rise without a single extra sale, so we do not treat it as the main goal. Your proposal sets benchmarks, and we review them with you every month.
Should I rewrite manufacturer product descriptions?
For your most important products, yes. Google tends to show only one version of identical text, often the manufacturer’s or a larger retailer’s. Our writers add your own details, such as fit notes, compatibility or what comes in the box, which gives the page a real reason to rank.
What should I do with out-of-stock and discontinued products?
Items that are only out of stock for a while should usually stay live, marked unavailable, with related products shown. Discontinued items are best redirected to a replacement or the nearest category. A page with links or search traffic should rarely be deleted outright.
Do filter and sort pages hurt SEO?
They can. Every mix of color, size and sort order can create its own URL, and Google may spend its time crawling near duplicates instead of your real pages. We decide which filters deserve an indexable page, such as a popular brand, and keep the rest out with canonical tags, noindex or crawl rules.
Is WooCommerce or Shopify better for SEO?
Both can rank well. WooCommerce gives more control over URLs, structured data and how filters behave. Shopify uses fixed paths like /products/ and /collections/ but looks after hosting for you. The fixes differ between the two, and we work on both platforms.
Do blog posts and buying guides help an online store rank?
They can, when they answer questions shoppers have before they buy, such as a size guide or how to choose between two options. What matters most is linking those guides to the right category pages, so the attention they earn reaches the pages that sell.